According to a Wall Street Journal article, it is "widely accepted wisdom in the car business ... that women will by (sic) “boy cars” but men won’t buy “girl cars.”
Really? Then why do men typically assign a female name to anything that has an engine? Why do they refer to their motorized vehicles as sexy, beauties, or their babies? There seems to be some sort of a disconnect here, so someone please help me understand.
Source: Automotive Digital Marketing Professional Community
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