Retail Automotive Digital Marketing Leadership

The retail auto industry is moving forward with development of transactional dealer web sites because a handful of dealers are embracing increased levels of transactional transparency that today's car buyers demand. By providing more transparency to car buyers, these pioneering dealers will drive higher levels of trust and online purchasing engagement. Those that are fully deployed report getting inquiries from people who have already started to buy a acr from them, rather than a lead submitted by a skeptical consumer that has no intent of answering calls from the dealership or responding to emails sent.

A strategy of increased transparency and the ability to engage a buyer into a transactional type of relationship online is being used by these dealers to build better relationships and a higher level of trust with online car shoppers. For the dealers that are figuring all this out, they are receiving a competitive advantage and increased sales and market share in a down market.

From the perspective of understanding some of the changes coming to automotive focused digital marketing, and how a few dealers are providing thought leadership to the rest of the industry, please consider visiting and possibly joining the Automotive Digital Marketing Professional Community located online at www.AutomotiveDigitalMarketing.com.

Here is an activity report and user generated content update on what is happening at http://www.AutomotiveDigitalMarketing.com :

There are now over 757 active members of the Automotive Digital Marketing Professional Community web site who participate and contribute expertise, best practices and various files and materials.

There are over 20 groups that have been created by the members of Automotive Digital Marketing Professional Community web site.

There are now over 138 blog posts created by the members of Automotive Digital Marketing Professional Community available as a valuable resource.

There are now over 135 forum topics available for review and discussion created by the members of the Automotive Digital Marketing Professional Community.

There are now over 315 user uploaded videos on the Automotive Digital Marketing Professional Community that include dealership advertising, best practice examples and training videos related to using the Internet to sell cars, parts and service business.

There are now over 1652 user uploaded photos on Automotive Digital Marketing Professional Community that include images of people, best practices and valuable charts and data presentations.

There are now over 317 user uploaded songs on Automotive Digital Marketing Professional Community that are also available to members for personal use.