
Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.
You will leave knowing:
• 6 simple, ready-to-use, proven ways to maximize pre-owned visibility and sell
more cars NOW!
• How to immediately outsmart your competition by directing shoppers to your
Web site, to your inventory, to your dealership!
• How to manage, merchandise and price inventory to double your online visits
• How to "Manage the Phone Conversation" to set more appointments,
overcome objections, and sell more cars NOW!
• How to use tools like kbb.com and CARFAX to build credibility for retail
sales and reduce expectations on trade allowances
• How to expand your reach using Ebay and Craigslist
• How to use digital marketing tools to buy Internet, radio, and TV advertising
more cost-effectively than ever before

Thursday, June 12, 2008
Embassy Suites - Outdoor World, Grapevine, TX
2401 Bass Pro Drive, Grapevine, Texas 76051
9am - 1pm
Breakfast served at 8:30am
Lunch will also be provided
Who Should Attend
• Internet Managers
• Used Car Managers
• Marketing & Advertising Personnel
• General Managers
SPACE IS LIMITED! GUARANTEE YOUR SPOT BY REGISTERING TODAY!
Click Here to Register!

Space is limited! Register by June 4!
Guest Speakers
Rob Lange
Rob Lange
National Sales Training Director
Kelley Blue Book
Jay Luna
Jay Luna
Process Improvement Manager
CARFAX
Mark Burack
Mark Burack
Executive Vice President of Sales
Liquid Motors
Ralph Paglia
Ralph Paglia
Director -
Digital Marketing
ADP Dealer Services
Life Creates Car Shoppers. We Turn Them Into Car Buyers.
©2008 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, kbb.com, and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc.

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