Using Conversational Marketing Events

How to Leverage Conversational Marketing Events in the Customer Life Cycle Wednesday, October 24, 2018 2 PM ET/11 AM PT Different stages of the customer journey often require different approaches.   How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist?  This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution. Specific content formats for every stage of the buying journey Samples of successful content that accelerates velocity and conversion Webinar formats for every prospect and customer lifecycle stage Register Now! Our Guests: Matt Heinz, President, Heinz Marketing Inc., @heinzmarketing Stephanie Stahl, General Manager, Content Marketing Institute, @EditorStahl