Tuesday, January 24, 2012

Google Changes Algorithm; Affects Top-Heavy Ad Pages - Automotive Digital Marketing Professional Community

Google Changes Algorithm; Affects Top-Heavy Ad Pages

Ali Amirrezvani states; "So how does Google tell what is an ad and what isn't? They have a "variety of signals that algorithmically determine what type of ad or content appears above the fold, but no further details to share. It is completely algorithmic in its detection...". Not surprisingly, Google isn't giving many details.

Double check your landing pages, micro-sites, and any sites your auto dealer website links out to, to ensure that none are so ad-heavy that users have to scroll down to see any content. Keep in mind that the screen may appear smaller to those on an iPad or other tablet computer.

Google recommends using their Browser Size tool to see how much content and ads are visible under various screen resolutions."

Source: Automotive Marketing

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