Wednesday, January 25, 2012

Flip It! Why spend more on Sales Marketing than Service? - Automotive Digital Marketing Professional Community

Flip It! Why spend more on Sales Marketing than Service?

It is time for sales professionals to start collaborating with automotive service professionals in delivering a better experience to customers who choose to use a dealership's service department... This includes presenting select service clients who may be in an "equity position" with their choices and opportunities to replace their current vehicle with a new or newer vehicle, thereby leveraging that equity position for the benefit of all parties. A "Win-Win" situation and outcome!

Source: Automotive Digital Marketing Professional Community

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