Friday, November 11, 2011

Cross-Posting on All of the Automotive Networks vs Unique Content

Cross-Posting on All of the Automotive Networks vs Unique Content

Ralph Paglia responds to J. D. Rucker: Ultimately, just like managing content marketing for dealers, if those of us who publish to the automotive community do a better job of placing the right content in the right place in front of the right people, we will be more successful than those who simply shotgun content anywhere and everywhere. The problem with shotgunning everywhere is that we end up irritating the very people we are seeking to connect with.

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