Boomers Stay Connected with Social Networks
Living longer and richer lives, they go online to stay in touch
Baby boomers have always been good communicators, as evidenced by their presence at sit-ins, protests, demonstrations and "happenings" in the 1960s. So it was inevitable that boomers would check out social media sites.
"Creating and renewing personal connections online is the biggest draw for these boomers," said Lisa E. Phillips, eMarketer senior analyst and author of the new report, "Boomers and Social Media." "About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages."
Burst Media reported that 47.5% of online boomer respondents had a social network profile in June 2009. In September of that year, Deloitte found 46% of boomer respondents said they maintained a social network profile—an important difference from simply creating one and forgetting about it.
[Sent from Ralph Paglia's iPhone]
These baby boomers are also doing and making their part in the technology and internet field. They have contributed a lot so I am not surprised that they too are active in social networking.
ReplyDeletesocial media management